Who are you, what do you do, and another "W" word comes to mind ...
WRITE . WRITE . WRITE
It helps if in addition to being able to talk about your art you are also able to write about it! Being a small business owner you are the Advertising Director, the Marketing, Public Relations Manager and the Social Media Administrator for your company.
What you don't know you can hire out or trade merchandise or services.
Maybe consider taking a class or two in the areas of which you feel you need help or more confidence to move your business forward.
Other avenues of knowledge can be gained in joining like minded leagues, clubs and associations, ask questions in those areas of interest where you feel you need to gain more knowledge and insight.
Write, take pictures and share what you do. As your business grows so will you!
MAKE ART YOUR BUSINESS
a decision of varyCarol.com Carol Foldvary-Anderson all rights reserved 2020